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Business Opportunity Considerations
Flexible hours? Unlimited income potential? Tax benefits? More time with your family? If this sounds good to you, you may want to consider joining the ranks of the growing number of entrepreneurs who are starting businesses and creating wealth from home.

The Internet has also taken this industry to another level. Distributors are now able to manage their business from a virtual office powered by the technology that the parent company manages.
Have you ever considered...

Filing your business as an Limited Liability Corporation (LLC) instead of a DBA (Doing Business As) or sole proprietorship? An LLC offers:
- Limited liability for the personal assets of of business owner(s)
- Capital may be raised more easily
- Establish more credibility with business partners (vendors, employees, customers)
- Avoid double taxation (if you choose not to be taxed as a corporation)

Check out LegalZoom for more in-depth information)
An advantage of buying into a networking opportunity is that the foundation is already in place. You are buying into a system with the resources of the parent company to support your efforts. Most direct marketing companies offer a wealth of marketing tools which you, the independent distributor have the flexibility to utilize as you see fit. Web sites are becoming a part of that package with more companies, which includes a site with your initial investment.

Training is integral to network marketing. There are weekly meetings, conference calls, as well as online training. You may find that as you become more successful with your company and are seen as a example to others, you may be called upon more to conduct meetings and support your team in their efforts. By successfully leveraging the efforts of your team and training them to do the same, you can obtain the financial independence. Be coachable and follow the systems that are in place. Many networkers join an established company and attempt to reinvent the wheel by coming up with a "better" way of doing things. Why create more work for yourself? Do
what others have done, stay focused, be consistent and success will come.

Business Structure and Taxes

How will you structure your small business? Will you choose a sole proprietorship? Limited Liability Corporation (LLC)? There are advantages and disadvantages for all types. The web site www.legalzoom.com is an excellent resource for learning about the
various types of business structures and which is best for you. You can also register your business and LegalZoom, for a reasonable fee will prepare and file your legal documents.

There are tax advantages to starting a business. Maintaining accurate records is important which includes keeping receipts of all business expenses. As an independent distributor, you are responsible for paying your own taxes so you may want to consult a financial planner or seek tax advice for this purpose. Managing a direct distributorship has become easier. In most cases, you login to your virtual office where you can print needed documents, order marketing materials and products, participate in online training courses and track all activity.

With direct selling, unless you are purchasing product for resale and demos, you will probably find your amount of paperwork much more streamlined.

A computer with an Internet connection and a printer would serve your basic needs. As your business grows, so will your calendar. An appointment book or planner would be a wise purchase. Microsoft Outlook is a useful tool for contact and appointment management and can be synched up to a Blackberry device so that you won't lose track of important numbers and dates. Goal setting and effective time management are a network marketer's best friends!

If you are working from home, you may be able to deduct expenses for the use of your home for business purposes. This may include mortgage interest, utilities, repairs, as well as depreciation. This deduction applies to renters and homeowners, as well as various types of dwellings - homes, apartments and mobile homes.  
You can offer the best product or service but if no one knows about your business due to a poor or non-existent marketing strategy, success can be hindered. Due to the independent nature of direct selling and network marketing, you have a tremendous amount of creative freedom to design web sites, blogs, create exciting marketing pieces and effective email campaigns.

Site Build It!
The two criteria that qualify your place of residence for this deduction are:

1. Regular and Exclusive Use - This must be regular or ongoing use of a part of your home for your business.

2. Principal Place of Your Business - If you conduct part of your business from your principle residence (for example, you might meeti clients at your home but have an office set up elsewhere), you are able to to deduct a percentage of your home devoted to your business.


For a detailed explanation of these deductions for a home-based business, refer to Business Use of Your Home (IRS Publication 587).

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